Vodafone Group Public Limited Company is the world’s leading mobile telecommunications company operating in more than five continents. The company runs its operations from two geo-regions: Europe, which includes Western Europe andGermany, and EMAPA, which includes Middle East, Africa,Asiaand the pacific. The European market is the largest accounting for close to 80 percent of the revenues as of 2009.
However, the increasing partnerships with other mobile networks globally have seen revenues from regions outsideEuropeaccount for close to 40 percent as of 2011. The success story of Vodafone Group PLC revolves around the strategic competencies and acquisitions of other networks to become a powerful and leading mobile services provider. Strategic competencies and operations are well captured in the SWOT analysis, as well as the Porters five forces, which help give the position of the company and the challenges it encounters both within and without the organization.
Introduction and background information