There are a number of different interviewing techniques and styling depending on what kind of audience you are trying to target within the interview of the broadcast. Two very different types of interviews are “Hard Media” and “Light-hearted”. Hard information is very serious with interviews constructed with a mixture of closed and available questions get direct answers from the topic being interviewed. Whereas “Light-Hearted” is normally a relaxed and calm type of interview where the interviewer and the topic are pretty much having a dialogue to be able to gets the information. Hard Reports, Combative, Light-Hearted, Entertainment, Investigative and Promotional are all different types of interview styling.

Hard Reports.

Don't use plagiarized sources. Get Your Custom Essay on
Understand Interview Purposes And Techniques British Language Essay
Just from $13/Page
Order Essay

A hard reports style interview would usually entail a serious subject matter such as crime, war, politics, and some economically problems these are presented in a formal manner and is the style that media transmit such as BBC Reports and ITV information typically use as it testimonies that their audience find interesting and pay attention to in order to be informed about current affairs.

The interviewers method of their interviewee during Hard News would be very serious, it will not be light-hearted or be funny in in any case. The interviewer strategies are to get immediate and clear answers and to produce them as swiftly as is feasible from the interviewee gets the subject material of the tales are serious, e. g. crimes and conflict, are therefore is not a subjects that needs to be approached in a light-hearted manner. The interviewer would also be very confrontationally during these types of interviews on the interviewee as to get a primary answer and frequently may wrap up in a disagreement between your two.

The kind of question used in Hard News are often ‘suggestive’ concerning get clear answers from the interviewee but in most conditions ‘open up’ style questions can be utilized so that the interviewee can give a more detailed answers than a ‘sealed’ question. ‘Suggestive’ questions are used has with Hard Reports its about educating, so people often already know the answers, therefore utilizing a ‘suggestive’ style question may cause the interviewee broadening on the answer and giving the audience a much better understanding.

The reason for a hard reports style interview is to increase the audiences’ knowledge on the subject, and to sophisticated about what’s going on, it allows the viewers get a much better understanding into the situation. This is often the key reason why people watch the news in order to be educated.

The structuring of Hard News programs start of with announcing the headliners first. These stories would often be reminded frequently to keep the people’ attention. Smaller testimonies and sound bites are then shown after the headliners which may not be considers as important or may be a continuation from a prior headliner, they are noted beforehand to be included in the report. A round up of all testimonies is shown from then on a ‘Feel good’ storyline is then used towards the end in order to leave viewers in a far more pleasant spirits as the primary things of Hard Media interviews and programs can be quite depressing which is important to make the viewer leave understanding that the situation in every bad. An example of a ‘feel good’ story would be something a viewers can smile to such as a possible discovery to a remedy or possibly a person being compensated for going something exceptional.

An example of hard reports is Jeremy Paxman interviews on Newsnight during these interviews the thing is him always take a pastime and ask ‘open’ and ‘suggestive’ question in order to obtain a more detailed answer.


A combative style interview would normally consist of the interviewer being very hostile into the interviewee this triggered the interview ending up in the direction of a heated debate made-up from disagreement between your two. Body gestures is vital during this kind of interview as it can help to get their point across considerably faster and it show how one reacts under a nerve-racking situation.

During a Combative style interview the interviewer will address the interviewee in a confrontational and challenging manner with the question in order to make the interviewee angry but this psychological can come normally with this type of interviews because of the regular pressing and rudeness directed towards them.

Combative interviews are about getting the answers, which is why the kind of question is often direct and to the point. The interview would often contain ‘available’ questions but occasionally the interviewee would use this to their benefit and begin to stray from the question, at this point a finished question would be asked in order to produce a single answers and can shut down further talk. Accomplishing this also helps in seeking to heat the discussion as it can be seen as impolite requesting a wide open question then interrupting the interviewee and requesting a sealed question. In some cases the questions can be ‘suggestive, ‘ as the audience already know what had took place but want the interviewee to say to doing it.

The purpose of combative interviews is to allow audience get an understanding of a situation, find out about it and then provide their own views. This is because of a number of reasons such as them being concerned or even angry with the interviewee and want to get answers has to why it just happened.

The structure of an combative interview is very important has it is to get immediate answers, so questions tend to be prepared beforehand so the interviewer will keep the discourse on topic. They don’t really go directly into disagreement it first starts with launch of the visitor so the audience knows who they are and what they stand for. Very little quarrels are at the start of the interview as it later develops to a point where it will become heated until the interviewer and the interviewee are in disagreement.

An example of a combative interview would be Anne Robinson interviewing people on Watchdog (http://youtu. be/ivOxiS7dB9A) this interview commences with an intro to her visitor. This is then accompanied by the real interview you can view their body gestures playing a huge role as it becomes more warmed. The guest’s body language begins to be more stress as Anne Robinson asks questions then interrupts her with a shut down question when she hasn’t given a primary answer.


Light-hearted interviews are considered laidback and not being serious in comparison to interviews such as ‘Hard Information’ or ‘Combative’ but the audience still want know more about the topic. Light-Hearted interviews and Entertainment style interview are similar has they are both very humorous and result in some sort of “chat” however, in a Light-Hearted interview it is common that the web host/interviewer will have their own sort of level, e. g. a table like on the Jonathan Ross show.

The interviewer will tackle the interviewee in a good way has to make them feel relaxed, this would be done utilizing a positive tone and humor, your body language used may also be positive such as nodding or smiling and laughing combined with the interviewee and audience. This can help with the appearance that the interviewer is actually interested in the particular interviewee is saying.

These types of interviews will feature a lot of ‘open’ and ‘multiple’ question as it keeps the audiences interested, with an ‘wide open’ style question it can help fast the interviewee’s undertake the topic and allow for more chat, because there is no single answer to open-ended questions, compared to a shut down question where the answer will point.

The reason for a Light-Hearted interview is to often amuse the audience but to be educated in some manner, which explains why multiple question are still asked to be able to find the interviewee’s judgment.

Light-Hearted interviews are framework in way that’s not too strict; it could often start with a quick intro of the friends in the studio room before moving in to another subject for some time then later offering their first guest, the interviewer would often stand up greet them individually so when the interview in over it’ll end with a defined goodbye e. g. the interviewer taking a stand and thanking them for coming on the show.

An example of a Light-hearted interview could be the Jonathon Ross Show (http://youtu. be/GKD9YmRa_4o) the simple truth is that interview is very light-hearted and the utilization of multiple questions keep carefully the conversation flowing while the audience gets a better insight into the interviewee Rihanna. The spirits is also very cheerful and you could see everyone have a fun time with the friends and the audience getting a laughing.


Entertainment interviews would often take place of an comedic show such as Top Gear or Alan Carr a great deal of humour would be utilized in these interviews as the make the environment very calming for the interviewee and get them and the audience laughing.

The interviewer would approach the interviewee in a very friendly manner by standing up to greeting with a handshake or various other form of relationship. Then they continue in an exceedingly funny way to find the interviewee and the audience laughing along triggering those to feel has if it a casual talk between friends. Positive body gestures such as smiling and contact would often be utilized as it allows the interviewee to be completely laid back and help the talk build.

Questions used in Entertainment style interviews tend to be ‘open’ but not very serious and asked in a form of a joke, this can help with the general style of the interview of keeping it laidback creating the interviewee never to feel pressured into responding to but to just continue as though it was a standard chat between friend. Question that would produce a humour answer from the interviewee are also regularly used has it could be viewed as cheeky as though these were gossiping then building a bond between your interviewee and their audience because they can connect.

A short release are used in an interview of the style with the interviewer providing home elevators the interviewee’s recent success because exhibiting a sound-bite associated with it. The interviewer then has a subject and carries on with open up questions. In some instances the interviewer will participate in some kind of activity, e. g. dance or something associated with the topic, with the interviewee to help improve on their marriage.

The purposes behind these interviews are to simply entertain and rarely contain any serious topics that the audience wishes to be educated about. People often watch these shows to learn the interviewee better because they maybe a lover of the superstar that has been interviewed.

An exemplory case of an entertainment style interview are Russell Howard’s VERY GOOD NEWS (http://youtu. be/CeRutUNBHoY) at the start of the interview the simple truth is Russell Howard requesting open questions to be able to get information about the interviewee’s recent activities. Once he find out a clip in then shown relating to the topic, then Russell takes part in the subject that the interviewee came up on the show for and this offers the entertainment value. Throughout this you can se is very funny with both the interviewer and the interviewee making jokes.


Investigative style interviews are setup to get answers and find out more about themes through research. The audience may not know a lot, which is why experts and witnesses will be the interviewee because they’re the ones that know the answers rather than most situations where it is the interviewer already knows the answer.

The interview will tackle the interviewee with a whole lot of positive body gestures to show they are thinking about what they are learning. By nodding and keeping a straight face it shows that they are listening and following combined with the interviewee.

Questions used would often a lot of available and immediate answers as the interviewer and audience are trying to get an improved understanding, so by requesting an available question where the interviewee expand on the answers the listeners then get as much information as you can, compared to a sealed question where it would be short and not as educational.

The main purpose of these interviews is so that the audience can get a knowledge of the subject because prior to the interview they recognized very little, so by researching they enhance their knowledge.

The composition of Investigative style interviews often start with a very short advantages, as the interviewer knows little and needs to learn more. Has the program/interview carries on the interviewer’s knowledge about them begins to build up along with the audience.

An exemplory case of an investigative style program with interviews would be BBC 3 Stacey Dooley investigates. (http://youtu. be/NJzI1_jX5RI) in this programs to can see that the variety/interviewer Stacey Dooley knowing little about them she is exploring then achieving experts and witnesses in order to get an improved understanding. You often see shots of her with a straight face to show she is positively listening. As the program progresses the simple truth is Stacey’s knowledge developing.


These interviews are used for when painters or celebrities seriously to a show to be able to advertise a fresh album, book or film etc. Promotional interviews are usually very light hearted because they would like to make the whole interview calm in order the viewer venture out to invest on the merchandise that the interviewee is advertising. The setting of these interviewee are normally noted beforehand in a seperate location to the primary set of the show, e. g. on the film established with the lead professional, or in an area with a poster advertising the product, this is named a ‘Junket. ‘

The interviewer will address the interviewee in a light-hearted manner but still serious enough to get information in what they are liberating, supplying the audience more understanding involved with it before they go out and spend. It’s important that the interviewer doesn’t tackle the interviewee in forceful way as this can make the audience feel pressured into spending thus bets the purpose of the advertising.

Promotional interviews usually always use very wide open questions that why interviewer can get just as much information as is possible about the product the interviewee in publicizing, but this may sometimes because repetitive especially when asking the same questions to multiple lead stars, this is when question about the actors and their experience would be asked in order to learn better about them individually and also keep the interview entertaining.

The reason for these interviews is actually for the interviewee promote a product, but it also allows the audience to get a much better understanding, right from the individual liberating It, as they could know very little. This is also a opportunity for the interviewee to encourage the audience into going out and spending.

The set ups of promotional interviews are extremely comparable to entertainment with brief introduction a sound bite or clip of the film but rather than continues shooting it is split up into clips with the interviewer asking a question the interviewee answering then again asked an alternative question. Small cutaway can sometimes be put in between these questions to make the interview more engaging to the audience.

An example of a promotional interview is when Emma Watson went on T4 to market the film Harry Potter. (http://youtu. be/sWpMvQCuE_Y) during the interview you can view the poster of the film constantly in the backdrop. This is the junket. Also in the interview you can see the interviewer way Emma Watson in a light-hearted way with open questions to get the conversation flowing and a better understanding of what happens in the film.

In conclusion it is important to use a certain type of interview style and approach, as mixing it up to much can cause distress towards the audience, if this program focuses on serious subject things then performing a entertainment style interview would then cause the conversation to become off topic. Although the styles of questions are somewhat similar in all types of interviews the techniques used shouldn’t. If the purpose of the interview was the get a primary answer then that is the way the interview should end as that is exactly what the audience wanted to know.