How do Timberlands social responsibility efforts and high ethical standards benefit the company?
Timberland’s CSR (Corporate social responsibility) efforts benefit the company in a number of ways:
- By involving all stakeholders be it consumers, employees or stock holders, Timberland ensures that it is not “business as usual” but much more towards giving back to the community from which it derives sustenance.
- By contributing to the local community through PIES (Partners in education and service) and other projects, it ensures that the local community is made to feel like “part of the family”
- Timberland is undertaking thirteen different projects with the local community and the employee’s involvement sparks what the management calls a “revolution” in social justice.