Through the years we have found a diversity advertising resources for offering products which were calling the attention of the costumers, to be able to get their eyes to cause they buy those products. One particular resources is the love-making appeal which has increased enormously the gains of the organizations which used it; however, this gigantic selling tool has with it some important negative effects to be aware of. Because of this, the next essay aims to describe and examine the sometimes imperceptible unwanted effects that sex charm in advertising is causing over children, and girl image
Before to start out developing this article, it is vital to know what sex appeal means. Sex charm can be described as a socially acceptable view of beautiful or personal characteristics that a person has, which arouse others sexually and regarding the advertising those are used to capture the attention of the consumers.
Everyday more and more firms are employing sex appeal in order to increase their markets, but at the same time many of them are preventing the use of computer because it is causing problems with their images, causing negative effects in the moral values of the individuals, specially above the teens and over the body of woman.
First of all, we will package with the negative effects that sex charm advertising has over children. Before describing those negatives results we will know two important insurance quotes that help us to understand more relating to this issue. The first one was taken from www. mnstate. edu/cmst/cmst100/_Media/advertising. pdf (Shawna Robertson) called “Making love Appeal in Advertising has Negative Effects”
A. Attention getter: It really is practically inescapable to turn on the tv screen, browse
internet, page via a newspaper, or drive previous billboards without viewing some
sort of gender appeal. Sex appeal is the “use of erotic themes that appeal to a
person’s need to be attractive, ” according to the article “Advertising” in the 1999
World Book encyclopedia.
And the next one was taken from: http://www. megaessays. com/viewpaper/98141. html, “Gender appeal in advertisings unwanted effects on children”.
Sex charm in advertising has become an incredibly controversial issue because of its unwanted effects on children’s self-esteem, body image, manipulation of these young imagination into purchasing company products, and lastly the intimate portrayal of children in advertising. It might be easier if there was a clear-cut series between offensive and effective sexual advertisements, but there may be not
Furthermore, advertising are leading to an unhealthy obsession with visual appearance and perfect systems in our junior. The use of sex appeal is leading to our society to put an emphasis on appearance and weight, which not only play a role in individuals but affects our kids as well
As you can read on those fragments, sex appeal is being more and more within children’s life which is causing serious problems and negatives effects over them, for example: it is creating stereotypes on perfect systems over children’s minds, which are impacting on children’s home -esteem and creating false images of body excellence.
On the other hands, sex appeal in advertising is creating misunderstandings on children that have two different eye-sight on the problem, the cognition they may have about sexuality form advertising and the worth that their parents give them. Although, it is not implicit in the paragraph quoted, making love appeal in advertising is creating anorexia and bulimia because children are more focused on the looks and the weigh than to have a wholesome life.
Moreover sex appeal in advertising is promoting children’s erotic initiation, which is causing that children got sexual relations without they have a past understanding of that, and a huge example of that behavior will be the reggaeton parties for children and young adults. In the event that you go there you will recognize that children are being part of sexual erotic game titles, where they may be expressing behaviors which can be against their prices because those games are like making love with clothes, which it is far from being what population and parents want for them.
Sometimes our company is more worried about who is going to be the model that brand is going to show us, or how much beautiful and perfect she/he will look for offer its products that we your investment big destruction that that kind of advertising is creating over children. Just how much time are we going to wait for realizing that we need more in charge advertises on the media for increasing children’s health insurance and thinking?
It is our work as parents to worry of creating a critical thinking on children’s intellects for they can take decisions in what they are seeing and purchasing.
Brands are making more income every day while children are battling dreadful sicknesses such as anorexia.
It is our decision to say stop to those unwanted effects, but how? Preferring the brands that use responsible publicity and teaching to our children that gender appeal text messages in advertising are totally incorrect, not owned by our truth.
As you can realize in this paragraph and as Shawna Robertson stated, the unwanted effects that sex charm in advertising is triggering over the girl image are many. For example, woman image is just getting used as a making love object to be able to raise the profits of the firms. And in addition, it is being used as a tool in order to enable the advertisement to engage the consumer’s attention and sell increasingly more products, nonetheless they are forgetting that girl is an extremely beautiful individual who provides life. Her beautiful image has been degraded because love-making charm in advertising is exhibiting her as some sort of unconsumed prostitution where costumers think that by getting the product which is being showing, they’ll get the woman who appears in that advertisement. This is totally wrong; they only are going to have less overall in their pouches.
The image of girl has to be mentioned with value and with admiration because woman has many values which go beyond of a simply sex mark. Woman is unquestionably more than that, she actually is more than an advertise which awaken the senses of men. She actually is more than an Ideology of perfect systems. She is the natural image of every mother on this world and we must protect her by talking with this children about the importance that the role of her in family.
But it isn’t only everything lost, a number of brands are employing cartoons in order to avoid the perfect and naked body for selling product, which have we know it isn’t a solution; however, it is just a step for changing the phony world of promotion that wants to sell an image which it does not exist.
As a conclusion we must mention that sex charm in advertising is an instrument which is being used in order to engage the interest of the costumers for advertising products; nonetheless it is creating serious negatives results which are impacting on directly children and the image of woman, damaging their prices and causing bad sickness like anorexia. Those unwanted effects are increasingly more present in our contemporary society promoting false stereotypes and ideologies for reselling products.
Is our activity as consumers to avoid those unwanted effects preferring the products that are making in charge publicity on media, without wanting to physical integrity of people. And also it’s important to promote critical thinking over our children’s brain to avoid manipulation of multimedia over them.