Table of ContentsTable of Contents 2List of Figures 3List of Tables 4Chapter One: Introduction 51.1 Research Questions 51.2 Aims and Objectives 61.3 Significance of Study 61.4 Research Methodology 61.5 Research Design and Structure 6Chapter Two: Literature Review 82.1 Demand and Marketing Pricing Techniques 9Chapter Three: Methodology 103.1 Research Philosophy 103.2 Research Approach 103.3 Research Outline 113.4 Research Type 123.5 Sampling and Population 123.5.1 Population 133.5.2 Sampling 13Chapter Four: Analysis 14Chapter Five: Conclusion and Recommendations 24Recommendations 24References 25List of FiguresFigure 1: The research main design 6Figure 2: Equilibrium point between quantity and price 7Figure 3:: The Gender of participants in the distributed questionnaire 14Figure 4:: The participants’ level of education in the distributed questionnaire 15Figure 5:: Bar chart for the reason Length of Trip – Duration 16Figure 6:: Bar chart for the question Direct Traveling ” Not Transit 17Figure 7:: Bar chart for the question Market Demand and Level of Service 20Figure 8:: Bar chart for the cause Globalization and foreign markets 21Figure 9: Bar chart for the question Directly or indirectly I will be affected if a raise in the tickets pricing happened.
22List of TablesTable 1: Analysis for Age question 14Table 2::Analysis for Gender question 14Table 3: Education Levels for the participants 15Table 4: The length of trip (Duration) 16Table 5: Direct Traveling ” Not Transit 18Table 6:: Day or Night Travel 19Table 7: Competition from the other companies 19Table 8:: Market Demand and Level of Service 20Table 9: Globalization and foreign markets 21Table 10: Directly or indirectly I will be affected if a raise in the tickets pricing happened 22AbstractThe findings of this research will be useful to RJ management as it will aid them in their selection of pricing techniques by stating the important characteristics that the customer take into consideration when decide to fly from a place to another.
The level of complexity of the study, its social, organizational nature, the importance of contextual influences on the investigated phenomenon and, finally, the research aim and objectives call for employment of two related research methodologies, qualitative and quantitative approaches.The results of the description and diagnosis showed that the supply and demand factor is an effective indicator in determining the prices of airline tickets. The analysis also revealed significant correlation and influence between pricing on the one hand and customer satisfaction on the other hand.It is shown that the investigated institution depends on the cost, flight time, flight times (morning or evening), size of the request and the distance of the flight (flight time) as the basis of pricing, and the change in prices up and down is the result of changes.Chapter One: IntroductionThe rapid changes taking place at the global level have resulted from the different manifestations of globalization, the opening and liberalization of markets and the intensification of competition between institutions. This has opened the way for consumers to choose between the goods and services provided by the institutions and to encourage them to work towards their satisfaction.There is a need for the marketing man to intervene to understand the interaction between the determinants of purchase and to influence the purchasing decision through various marketing policies, including the price.Without a doubt, price is the driving force of demand, but not the price as an absolute concept however the consumer’s perception in general1.1 Research QuestionsHence, the problem of my research has the following questions: How does the price affect the purchasing decision of the products in general and the aviation service in the Jordanian air transport market in particular?To answer the main question, I have divided it into the following sub-problems: What are the factors influencing the consumer when choosing between the available alternatives of airlines in the decision making process? What do we mean by pricing on the basis of perceived value by the consumer? What are the pillars adopted by institutions in pricing based on perceived value? What are the consumer perceptions of the price of services provided in the aviation service for each of the competitors?1.2 Aims and ObjectivesA series of objectives has been set to facilitate achievement of this aim: 1. To determine the factors that affect the pricing in aviation and RJ at specific2. To understand the impact and influence of new pricing method on customer satisfaction 1.3 Significance of StudyThe findings of this research will be useful to RJ management as it will aid them in their selection of pricing techniques by stating the important characteristics that the customer take into consideration when decide to fly from a place to another. Finally, this research will also provide a brief insight, by comparing the effectiveness of the old pricing and new pricing inside RJ.1.4 Research MethodologyResearch methodology refers to the philosophical and practical construction of research, from theoretical grounds to data collection and analysis; in this context, research methods specifically reflect strategies for collection and analysis of data. The level of complexity of the study, its social, organizational nature, the importance of contextual influences on the investigated phenomenon and, finally, the research aim and objectives call for employment of two related research methodologies, qualitative and quantitative approaches. Prior to introducing the methodology in more detail, it is necessary to comment on the two approaches.1.5 Research Design and StructureThis research is made and designed to study the new pricing and its impact on customer satisfaction. The first chapter includes the introduction and background of the main projects title, the significant of the research, the purpose of the research, research objectives and research questions.Chapter two will be the Theoretical Framework, including the previous literature work and preview. It also tells more about the findings for each study and where did they end up.Chapter three talks about the methodology used in the research, the population under study, the tools (instruments) used to deliver final conclusions later on and finally the interviews which were made in order to reach proposed conclusions.Chapter four is the discussion and analysis used in the study, the collected data will be finely analyzed in this research.The last chapter which is conclusion is the chapter that has all the conclusion and the final results regarding the main topic Figure 1: The research main design