SWOT Analysis and Porter’s 5 Forces analyses for Union Bank of Switzerland (UBS)

This paper looks at the Union Bank of Switzerland (UBS), one of the leading banks in the world and a very successful brand in the EU region. It examines the environment in which UBS operates while scrutinizing the attractiveness and competitiveness of the banking industry (Porter’s Five Forces analysis). The SWOT analysis is done to bring in to light the banks strengths and weaknesses and to expose any opportunities that it can capitalize on and the possible threats it may stumble upon in the process of further development.

Introduction