“Table of Content Content Page 1.0 Introduction2.0 The Company 2.1 Company Background of Google 2.2 Operating Areas of Google, Current Size, Profitability and Growth 2.3 Responsibilities of Organization and Legal Responsibilities 2.4 Social Responsibilities Practice of Google3.0 The Product and Service 3.1 Brief Description of the product 3.2 Product Life Cycle 3.3 Target Audience4.0 Internal Environment 4.1 Marketing 4.2 Operations 4.3 Finance 4.4 Human Resource 4.5 Other Factors5.0 External Environment 5.1 Economic Environment 5.2 Political and Legal Environment 5.3 Technology Factor Environment 5.4 Social cultural Environment 5.5 Competitors Environment 5.6 Demographics Environment6.0 Organizational Design/Structure7.0 Conclusion and Recommendations8.0 References and Appendix IntroductionThe management consistently have been characterized the same number of things.
As indicated by an early management scholar, Mary Parker Follet or also known as the, Mother of Mordern Management, believed that management was the art og getting things done through people. She offered valuable insight on the importance of powering with rather than powering over. Conflicts have been solved by employees as they have been integrated to do so and not be apart of it ( Carmela,2018). Despite it capturing the human dimension of management, a more comprehensive and understandable definition is needed.
This has led to management being defined as the progression of administering the business. Hence, the acceptable and sustainable management of a business is the key for the smooth running of its undertakings. It givesa company the proper direction to head towards. It also gives the company’s employees the information and enthusiasm to implement the strategies. Effective business management generates path for the organization and connects company vision both internally and externally. It helps the company to understand the process of planning, staffing, organizing, coordinating, controlling, directing and the ways to apply these, in setting and accomplishing clear goals for the organization. 2.0 The Company 2.1 Company Background of AirAsiaAirAsia Berhad is a Malaysian low-cost airline headquartered near Kuala Lumpur. AirAsia was established in 1993 and began operations on 18 November 1996. It was founded by government-owned conglomerate, DRB-HICOM. On 2 December 2001, the heavily indebted airline was bought by the former Time Warner executive Tony Fernandes company Tune Air Sdn Bhd for the token sum of one ringgit ( about US$0.26 at the time) with US$11 million (RM40 million) worth of debts. 2.2 The Operating Areas of Google, Current Size, Profitability and GrowthAirAsia Group operates scheduled domestic and international flights to more than 165 destiations. AirAsia Group operates scheduled domestic and international flights to more than 165 destinations spanning 25 countries. Its main hub is KLIA2, thee low cost carrier terminal at Kuala Lumpur International Airport (KLIA) in Sepang, Selangor, Malaysia. Thai AirAsia, Indonesia AirAsia, Philippines AirAsia and AirAsia India have hubs in Don Mueang International Airport, Soekarno-Hatta International Airport, Ninoy Aquino International Airport and Kempegowda International Airport repsctively, while its sister airline, AirAsia X focuses on long-haul routes. AirAsia’s resgistered office in Petaling Jaya, selangor whilw its head office is at Kuala Lumpuer International Airport. AirAsia would continue developing and increment piece of the pie by presenting all the new goals. Based on the chart above, AirAsia performs the highest growth of in profitability between year 2015 and 2016 which was growth of RM 200 million and the lowest growth of -(RM 500 billion) between year 2013 and 2014. The AirAsia bunch fundamentally quickened expansion in 2017, developing its armada by 16%. The all figures of the gathering, which consits of six short pull cost carriers, surpassed 200 air ship and 60 million yearly travelers in late 2017. 2.3 Responsibility of Organisation and Legal Responsibility 2.4 Social Responsibility Practices of AirAsiaThe social responsibilities of AirAsia uprightness with which an organization governs self, satisfies its main goal, lives by its qualities draws in with its partners, measures its effect and reports on its exercises. There are different sorts of social responsibility, which are on employees, environment, society and customers. Based on social responsibility of employees, AirAsia is one of the primary airline company to procure females pilot. This consider as a social responsibility on the grounds that AirAisa gives equivalent chances to females to contend with the contrary sexual orientation. other than that, the CEOs esteem their workers by tuning in to their recommendations and suppositions. they believe that they are the organization best resource. AirAsia, World’s Best Low-Cost Airline keeps on motivating youthful abilities in understanding their fantasies through its most recent Corporate Social Responsibility activity, #GirlsCanDoAnything Campaign. The crusade plans to additionally drive ladies strengthening and empower desires of young ladies from a flight viewpoint. To kick-begin the crusade, the aircraft teamed up with Teach For Malaysia by facilitating 120 female understudies from three schools for a site visit to the Asian Aviation Center of Excellence (AACE) situated in Sepang pursued by a voyage through AirAsia Headquarters ” RedQ.Under social responsibility on environment, to help have an impact on sparing the environment, the organization showed a drive to improve eco-friendliness. They do this by improving their planes by utilizing fuel-sparing air dynamic structure which bringing about a low fuel-consume emanation and noise. AirAsia has set itself few staragies to implement environmentally which as follows, investment in latest technology. AirAsia’s arrangement is to develop its armada utilizing the most recent innovation flying machine while resigning more seasoned models. We are roused by the way that the present air ship commonly 70% cleaner (per traveler kilometer) and 75% calmer than their 1960s partners. This will likewise bring down the measure of hurtful emanations, a result of fuel consumed. Thirdly based on social responsibility on society, to raise open mindfulness about this quiet executioner, AirAsia united with National Cancer Council Malaysia (MAKNA) to help raise assets for the malignant growth patients and instruct Malaysians on the hazards of the sickness. The move won AirAsia a silver in the Excellence in corporate social duty and a gold in Excellence in web based life advertising section in the as of late finished up Marketing Excellence Awards Malaysia. Lastly, social responsibilities on customer, the Company’s business development accomplishments can’t be isolated from the help of its clients as one of its partners. The Company in this way does obligation programs for its purchasers through item duty estimates, for example, consumer health and safety, information, facilities, quantity and solutions for customer complaints. The Company additionally meets its administration recovering duty, for example remunerating travelers in case of flight delay, plan change, and abrogation according to Transport Minister Regulation No. 49 of 2012.3.0 The Product and Service 3.1 Brief Description of the Product 3.2 Product Life CycleAn item enters the market in one of three different ways. The first might be as an improvement for the existing product, in which case there will as of now be a client base. The second is as a competitor to a current item, in which case a client base exists, yet its loyalties may lie somewhere else. The third path is as an absolutely new product, in which case a client base should be developed. Research has appeared numerous new items never move out of the dispatch arrange. During the 1960s it was expressed that 96 percent of all new item dispatches fizzled. By the 1980s this had improved to the degree that just 80 percent of item dispatches fizzled. Research has appeared numerous new items never move out of the dispatch organize. During the 1960s it was expressed that 96 percent of all new item dispatches fizzled. By the 1980s this had improved to the degree that just 80 percent of item dispatches fizzled. Reasons behind failure were given as: · Incorrect division which attempting to achieve the wrong market. Secondly, Incorrect valuing where either too expensive to provide consumer value or too cheap to sustain the costs of production and market activities. Mistaken correspondence blend where the disappointment is to make the required dimensions of mindfulness, intrigue and activity. Erroneous conveyance isn’t in the correct diverts or if in the correct channels, not in enough of them. · The item itself is by a long shot the most well-known reason. The item does not give any new advantages or it gives benefits that are not looked for or esteemed by the client. It has no helpful separation to existing items officially settled in the market. Air Asia, Airlines Company with 58 flight goal is in the development stage position of Product Life Cycle (PLC) arrange. The development stage is when dedication starts to be developed. A few items or administrations can be taken up by the client base all around rapidly and accomplish fast development. Offers of Air Asia Airlines developed colossally in each nation in which they were accessible.It is amid the development stage that the item will start to recoup its advancement and dispatch costs and gradually travel through the break-even to the initial investment imprint to start to make a benefit for the association. Amid the development phase of another market or another item, contender will likewise enter the market with comparative items or administrations and rivalry will turn out to be progressively clear.The qualities of items or administrations in the development stage are Gain piece of the pie rather than make mindfulness and advance preliminary as the goal, expanding the deals, moving from the non-benefits into benefit, the challenge is developingAs Air Asia increase high market share starts to make a commitment to generally speaking profitability. Income satisfies the improvement costs. It will start to make rival item or administration into issue. As the market as yet developing, incomes can be relied upon to increment. This period relate to the star period of the Boston Consulting Group (BCG).The market mix components during in the Growth stage are as per the following. Product: Product extention and minor alteration. Price: Penetration Pricing for Market Share. Advertising: Heavy media even not as overwhelming as presentation stage, to assemble mindfulness and make brand. Sales promotion: Reduce as interest increments rather than serious deals advancements to support preliminary preferences presentation stage. Distribution: Move from specific conveyance to serious circulation 3.3 Target Audience4.0 Internal Environment 4.1 Marketing 4.2 Operation 4.3 FinanceFor the financial year ended 31 December 2017, AirAsia Berhad recorded a 42% increase in income from RM6.85 billion of every 2016 to RM9.71 billion. This was contributed by a 10% year-on-year increment in capacity and 11% expansion in number of visitors conveyed to 39.1 million. Income was additionally helped by a 6% increment in subordinate salary per visitor to RM49, while their normal admission was kept up at RM176 given the arranged limit development. They accomplished an entire year working benefit of RM2.16 billion, 5% higher than RM2.07 billion out of 2016. In spite of a 5% decrease in normal stage length, AirAsia’s general cost per accessible seat kilometer (CASK) including fuel expanded by 16% to 13.13 sen because of the fuel value climb. Barrel barring fuel remained at 8.29 sen, which was 15% higher than in 2016 due to an increment in staff cost, for the most part that for pilots and ability maintenance supporting the Group’s persistent development. Income per accessible seat kilometer (RASK) expanded by 7% to 15.13 sen. Benefit was additionally supported by 16% development in subordinate income year on-year to RM1.93 billion. 4.4 Human ResourcesThe AirAsia is a kind of business that gave flight administration to everybody. Their vision is to be the largest low cost airline in Asia with poor availability and high charges. Human resources are the most vital resources in an organization. The human resource division in any organizations is in charge of hiring, training, evaluating and compensating employees. It even observed the oppurtunity in hiring skilled experts, laborers and different representatives. Their goals and systems were again steady with the corporation’s missions and targets accomplishing the fulfillment for every single even it possess workers. There was not in any case a solitary impressive case on conflicts among representatives and the top overseeing businesses. The arrangements straight away show that they are basic, very much expressed, less reliant on the execution of the organization and tasteful for the majority of its workers. There have been less complaints, strikes and lay-offs which have been an incredible reason for progress that has been accomplished by the partnership till now. The commitment and loyalty of the employees as results of appropriate HRM can be demonstrated by the example when Fernandes valued the staff’s sure hard working attitude to conquer the financial issue of mid-2008.In addition, they gave preparing and improvement projects to representatives to update their abilities on business forms. They attract fresh graduates to join their administration in different offices. Other than that, HR are a to some degree ambiguous term that doesn’t catch well the extent of the obligations in the division. HR staff while handles a great deal of the issues relating to the representatives of the organization, for example, benefits the board and enlisting, they are work with the board and help grow long haul procedures to development and improvement for the organization. HR offices are additionally regularly goes about as an agent between the workers and the board, so that ought to be the place representatives go for the essential organization data.4.5 Other Factor