Before getting to know how to use ethos pathos and logos in an essay, let’s first figure out what ethos, pathos, and logos are. Ethos, logos, and pathos are three main ingredients that help a person persuade the audience in their point of view. These ingredients, better known as «appeals», were invented by Ancient Greek philosopher Aristotle almost 2000 years ago. He knew how to use ethos pathos and logos in an essay in order to convince the audience in his ideas.
Rhetoric teaches us how to use the language in the most effective way. It is important when talking to the audience to persuade them of some necessary ideas and views and make them do certain things. The same rules can be applied to various writing assignments, such as essays. The essay should also appeal to readers and its main idea should be heard and understood by them. Therefore, in order to make an essay persuasive, one needs to know how to use ethos pathos and logos in an essay. In case you don’t know how to do that, we recommend you to use our service with a database of writers who will be glad to help you out.
Ethos, pathos, and logos may be applied together in the same text in various proportions, because they help persuade readers in certain ideas. In order to know how to use ethos pathos and logos in an essay correctly, you should know what type of essay you are writing. The type of an essay influences the level of persuasion to be used in it. For example, in an argumentative essay, a writer should use more pathos and ethos in order to create an emotional appeal in a reader. Logos are used in more quantities in descriptive, narrative, analysis, and information essays with the aim to attract attention to the informational matter. In order to make your project appealing let’s look closer on how to use ethos pathos and logos in an essay.
Ethos is an appeal to ethics and it is aimed at convincing somebody of the persuader’s credibility and character. A more modern definition of ethical is «image». Aristotle believed that if a speaker had a good character, sense, and goodwill, a listener is more inclined to believe what they say. In a modern world, a speaker should have appropriate authority or experience to talk about a certain subject knowledgeably. Ethos is the first thing we see, so it creates the first impression and influences how we take the rest of information.
In order to apply ethos in your business paper or essay, you should use the language, certain style, and expressions that are appropriate to a reader and the matter you are writing about. The ethos is aimed at making readers trust you. In the beginning of your essay, you should identify your beliefs towards the subject. If the beliefs with the audience are the same, it is very easy to use ethos. If they differ, you should show respect and common sense to the position of the audience to change what they believe in.
Examples of Ethos:
- «As a doctor, I can assure you this kind of treatment will have a great effect».
- «I have a lot of experience in working with children (I babysat, I worked as a teacher and a playground director, so you can be sure I will take care of your kids)».
- «As I have made a lot of archeological expeditions, I am confident this piece belongs to the Mesopotamian era».
Pathos is an appeal to emotion. It is aimed at convincing the audience in certain things by creating an emotional response. When writing an essay, you should create an image that will evoke some emotions in a reader and will create a background that will help you persuade them of your ideas. Pathos must be use with vivid, emotional, and figurative language. For example, if you want to convince the audience of the importance of humanitarian aid, you can describe the sufferings of starving kids. Your words will absolutely influence the emotions of readers, especially if some of them have kids of their own.
Examples of Pathos:
- «You should take another route, as I was told the streets in that area are very dangerous».
- «Our grandfathers and fathers fought for us and our country – now is our turn to defend our people».
- «You are very kind and generous person, therefore I am sure you will make the right decision».
Logos is an appeal to logic and it is directed at persuading a reader with logic. Logos makes a strong emphasize on intellect. It is not only about logic. It also deals with a form enough for the appeal. Besides, you can use external statements – literal and historical analogies, opinions of some professionals, statistical facts, etc.
For example, if you write an essay about new strategies that can help decrease the unemployment, you should use not only logical sentences like «by increasing unemployment financial aid, the stimulus to search new jobs is falling», but also you can demonstrate the data on the ratio between the growth of employment and financial aid. If you know how to use ethos pathos and logos in an essay the right way, you will be able to create very interesting and persuasive projects.
Examples of Logos:
- «I have been driving this route for 25 year, and I have never seen a deer here».
- «History showed that absolute power is corrupted».
- «According to the statistics, our company will be able to get more profit this year, if we continue to operate with the same pace».
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