INFLUENCERS (INTERNAL AND EXTERNAL)These are factors that influence the state of a business by identifying, engaging and supporting individuals who create conversations with a brand’s customers. Influencers have high social dominance and credibility (Buyer, 2016). The business has absolutely no control over its external environment they can not control its trends and they can not do anything to prevent anything from happening. While on the other hand the business has control over its internal influencers and can make changes in this regard to prevent unwanted situations.
EXTERNALThe EconomyIn an inadequate economy, even a well-managed business might not be capable of making it through. If consumers are retrenched or acquire jobs which will hardly sustain them, they will pay less for recreation, gifts and luxury products. High rates of interest on credit cards will depress consumers from disbursement. As a firm you are unable to regulate the economy, however understanding it will facilitate you to be aware of the threats and opportunities.
CompetitorsUnless your company is exclusive, you will need to cater to competition. Once you start your company, you fight against mainstream businesses that are accountable and established within the same business. Once you determine yourself, you will eventually need to face newer companies that attempt to slice away your customers. Competition will create or break you.Politics and Government PolicyChanges in government policy will have an enormous result on your business. With global warming a persistent new age problem government is trying by all means necessary to curb emissions and waste which is why of recent businesses in South Africa have moved to paper straws in a bid to reduce our usage of plastic.Customers and SuppliersCustomers and suppliers could also be the foremost necessary individuals a business caters to. Suppliers have an enormous impact on your prices. The influence of any provider depends on scarcity: If you can not purchase anyplace else, your negotiating space is restricted. The capability of your customers depends on how savage the competition is for his money, how superior your merchandise is, and whether or not your advertising makes customers wish to shop for from you.INTERNAL INFLUNCERSMoney and ResourcesEven during an exceptional economy, lack of cash will verify whether or not your company lives or ends. Once your money resources are too restricted, it affects the quantity of individuals you will rent, the standard of your equipment, and therefore the quantity of advertising you will purchase. If you are overflowing with money, you have got plenty additional fluidity to grow and expand your business or go through an economic worsening.Company CultureThe inside culture consists of the values, attitudes and priorities that the employees have and live by. An unprincipled culture where employees compete with each other creates a distinct atmosphere from an organization that highlight collaboration and cooperation. Under normal circumstances the company culture flows from the highest down. Your workers can draw from your values supported by individuals you rent, fire and promote this allows them to see the values you would like your culture to have.Employees and ManagersUnless you are a one man representation, your workers are a serious a part of your company’s internal atmosphere. Your workers need to be excellent at their jobs regardless of the tasks handed to them. Managers need to be smart at handling lower-level workers and overseeing alternative elements of the inside atmosphere. whether everyone is capable and gifted or not, internal politics and conflicts will wreck an honest businessReferencesBuyer, Lisa. PR Under the Influence: Why Influencer Marketing is all the Buzz.#SocialPR Chat. N.p., 18 Jan. 2016. Web. 28 Mar. 2017.Customer profile Our clientele is spread over a large spectrum covering customers from different backgrounds as well as those of different ages. Our product is suitable for both genders, male and female who are relatively concerned and aware of the environmental impacts that the products they buy may have. Considering our consumer profile, the green demographic crosses over all income and educational levels. A study conducted by Canada and Hong Kong on consumer behaviour revealed that their consumers tend to purchase products that are environmentally friendly and the products that are associated with the three R’s: Reduce, Reuse, Recycle. This is the kind of clientele we are aiming to market our product. Consumers that are environmentally aware are willing to spend money on products that are environmentally friendly. Values, beliefs/knowledge, needs and motivation, attitudes and demographics are variables that consumers are influenced by to willingly buy products that are environmentally friendly. The level of interest that our clientele has in being environmentally friendly is quite high and spread widely across those of the age over 40 and mostly female. Public opinions on environmental concerns tend to change rapidly over periods of time. Environmentally aware consumers buying power is relatively high when it comes to buying products that are environmentally friendly as they are big on saving the environment. Demographics, knowledge, measures of concern have concern have an impact on the clientele of consumers that buy products that are environmentally friendly and can be reused for other things as well or can be recycled. We aim on marketing our product to our customers by means of social media, television and radio as these are most likely to catch/draw the attention of our customer base. Our customers come from both families based and single headed households that are environmentally aware and buy products that are environmentally friendly.