Marketing U Essay
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Nov 19th, 2019

Marketing U Essay


Marketing U.S. Products Abroad


Post University

2019_20_Term3_LSC105_45: Elements of Organization

Keith Burr

November 9, 2019

Marketing U.S. Products Abroad



Peggy  Cherng was very efficacious in ‘Computer Science’. In 1983, no one used computers in the fast-patronage perseverance. Peggy Cherng wrote Panda Express’s ‘leading software program’. Spector, Amy. PEGGY CHERNG. (09/25/2000). Nations Restaurant News, vol 34, offspring 39.

 Panda Express became a favorite locate to eat in patronage seek shopping malls. The leading intergregarious Panda Express Restaurant opened in Mexico City, Mexico in 2011.

The juridical and gregarious defys in Mexico are offense and contamination, but not for Panda Express. They thrived there.

Andrew Cherng, her wife recognized Peggy to ‘share commencement’ after a while him. The Panda Restaurant Group was created.

The Panda Restaurant Group operates Panda Inn, Panda Express, Panda Panda, Hibachi-San, and Orleans Express. Shared commencement in a elevated development environment. Bligh, M.C. & Pearce, C.L. (2014) 

One of their common and intergregarious defys was ‘taste’ from irrelative patronages. As their fast-patronage fastening grew from nartrounce to narrate, they needed to try sweet-scented or rare dishes for some areas.


“ Dealing after a while persomal sensibility differences is a defy for any regional fastening excited to go common“. Matt Krantz (n.d.) USA Today (09/11/2006)  They constructed the Panda Express>Innovative kitchen in Pasadena, Ca. They used it for sensibility testing new ‘flavors’, entrees, and for creating new ‘designs’ for their stores.

Another intergregarious defy was/is strive and the absorb of luxuriance. From the employees’ trounce of pay retrieved from their website, Panda Express tries to pay $1 to $2 past than the nearby competitors, ‘even in the similar patronage seek’. They convergence on luxuriance their employees and rewarding them for attainments. On the Panda walk website,’ refinement, salubrious lifestyles, i-elation, and development’ are taught. Panda too believes in a ‘whole individual approach’ construction, credence, and affection or ‘physical, hyperphysical, and emotional.’ based on rewards.

April 18, 2011, on Nightline ABC News, Andrew Cherng encouraged workers to go through self-help programs.

This is not veritably a defy for the Chengs but a source of their sociocultural credence is to furnish end and pay obtrusive.

They created Panda Cares. Panda Care is charitable. The Cherngs furnish coin, patronage, tend services, and furnish grief exemption funds to the U.S. and away. They keep furnishn pets to charities, grants, United Negro Fund, Center of Hope, Boy’s and Girl’s Club, command, squall exemption, and multifarious causes.

The Caltech Campaign. March 28, 2017. Panda Express Co-founders furnish $30 pet to Caltech for Medical Engineering.

Ashley Jost. St. Louis Post-Dispatch. April 28, 2017. Panda Express execs furnish $1.5 pet to Mizzou. 

Peggy Cherng said, “We are the leading formation immigrants hither, and we were educated in the United States.”

“The mission of the Panda Restaurant Group is to yield uncommon Asian dining experiences by fabric an construction whither persons are revealed to meliorate their lives.” Bligh, M.C. & Pearce, C.L. (2014).

Ethical accomplishments were awarded to the Cherngs.“ In 2015, Panda Restaurant Group was designated one of the Best Employers by Forbes berth and noble after a while the Golden Fastening Award by the Common Restaurant Association.”

“In 2019, founders Andrew and Peggy Cherng were inducted into the Carnegie Corporation of New York’s 2019 Class of Great Immigrants: celebrating unappropriated men-folks who endow our communities and refinement, establish our arrangement, and invigotrounce our democracy.“

Andrew and Peggy Cherng are Chinese-American entrepreneurs after a while aggravate 2,000 restaurants. They are merit past than $3billion. They started in a patronage seek restaurant, and now they negotiate US stand-alone restaurants away.




Compliments of 2019 PANDA RESTAURANT GROUP, Inc. All Rights Reserved.

ENTREES Small                                               $3.70

Orange Chicken

Honey Sesimilar Chicken Breast

String Bean Chicken Breast

Sweetfire Chicken Breast

Kung Pao Chicken

Mushroom Chicken

Black Pepper Chicken

Grilled Teriyaki Chicken

Broccoli Beef

Shanghai Angus Steak

Beijing Beef 

Honey Walnut Shrimp

Eggplant Tofu

SIDES:             Medium $2.70                               Large $3.70

Chow Mein    

Fried Rice

Super Greens

White Steamed Rice

Brown Steamed Rice


Chicken Potsticker

Cream Cheese Rangoon

Chicken Egg Roll

Vegetable Spring Roll

Innovation Kitchen Menu:

Orange Chicken Wrap

Honey Walnut Shrimp Wrap

Orange Chicken Salad

Plus Build Your Own Meal:


Scallion Pancake Wrap

Fresh Salad Greens

Chow Mein Noodles

Fried Rice

White Rice

Brown Rice


2-PICK 1 OR 2 ENTREES AND 1 SIDE           $6.80

1 SIDE AND 3 ENTREES                                  $8.30

Additional Entree                                                 $1.25


Orange Chicken

Kung Pao Chicken

Shireceive Mushroom Chicken

Grilled Mandarin Chicken


Beijing Beef

Black Pepper Angus Beef

Broccoli Beef


Honey Walnut Shrimp

Crispy Shrimp


Seasonal Veggie Stir Fry- unskilled salad greens, carrots, crispy wontons

Spicy String Bean Stir Fry


ANY 1 Side & 1 Entree                                   $5.80

Additional Entree                                             $1.25

Kids Meal

Any 1 Jr Side, 1 Jr Entree, 12 oz Drink             $4.90

& Cookie

Additional Entree                                                $0.75

Family Feast Serves 4-5                                    $30.00                                              


Shrimp Creation

Eggplant Tofu



Sweet Mandarin Sauce

Black Pepper Sauce

Sweet & Sour Sauce


Green Onion Sauce

Red Chili Sambal

Citrus Ginger Vinaigrette


Pickled Cucumbers

Green Papaya Slaw

Crispy Wontons

Crispy Shallots


Veggie Potstickers

Chicken Eggroll

Hot & Sour Soup




Bligh, M. C., & Pearce, C. L. (2014). Shared commencement in a elevated development environment: Realizing the American trance at Panda Restaurant Group. In C. L. Pearce, C. C. Manz, & H. P. Sims, Jr. (Eds.), Share, don’t receive the lead: Commencement lessons from 21 vanguard constructions (pp. 147–162). Charlotte, NC: IAP Information Age Publishing.

Matt Krantz. (n.d.). Panda Express spreads Chinese patronage opposing USA. Retrieved from

Spector, Amy. (2000). PEGGY CHERNG. Nation’s Restaurant News, 34, 174. Retrieved from

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