A STUDY ON CUSTOMERS PERCEPTION AND BEHAVIOR TOWARDS COMPUTERIZED BANKING SERVICES IN MADURAI CITY
Gender Male Female
Age Below 30 years 31 -40 years
41 -50 years Above 51 years
Occupational Status Students Employee
Business or Profession Others
Educational Qualification Illiterate School Level
Graduates Post Graduates
Monthly Income Below Rs.5000 Rs.5001 to Rs.10000
Rs.10001 to Rs.20000 Above Rs.20001
Marital Status Married Unmarried
How long have you been using Banking Services?
1 year 2 years
3 years 4 years and above
In how many banks are you a permanent customer?
Three Four and above
Are you completely aware of new technologies and whether you are using them?
Which banking channels are frequently used by you?
ATM Internet Banking
Phone Banking Mobile Banking
Personal Visit to Bank Have you using Automated Clearing House (ACH)?
Are you aware of Electronic Clearing Services (ECS)?
If yes, which services have you often used in ECS credit?
Salary credit Interest Credit
Dividend credit Pension Credit
Others If yes, which services have you often used in ECS debit?
Telephone Bills electricity Bills
Insurance Premiums Tickets Reservation