1. Table of Contents 2. Introduction 3. Executive Summary: Write this last. It’s just a page or two of highlights. 4. Company Description: Legal establishment, history, start-up plans, etc. 5. Product: Describe what you’re selling. Focus on customer benefits. 6. Market, Sales, and Development: You need to know your market, customer needs, where they are, how to reach them, etc. 7. Strategy and Implementation: Be specific. Include management responsibilities with dates and budgets. Make sure you can track results. 8. Management: Describe the organization and the key management team members.
9. Goals and Strategies: 10. Summary of Financials: Make sure to include at the very least your projected Profit and Loss and Cash Flow tables. 11. Conclusion Company Description Pocket Aces Energy Drink Company was started in North Dakota as a small producer, packager, and distributor of a unique energy drink. Through our natural products, good customer relationships and catchy advertisements we have grown to distribute our product to all fifty states in the U. S. Our customers include service stations, vending machine companies, grocery stores, restaurants, and bars.
We are hoping to expand to all of Australia within the next year. Company Ownership Pocket Aces Energy Drink Company is a private, family owned producer and distributor of Pocket Aces Energy Drink. The owners and operators are Bruce, Terry, and Casey Willis. Company History Pocket Aces Energy Drink Company has been in business since 2006. Our company is finishing its third year of operation. The current facility was built specifically for producing, packaging and distributing the product. It is located outside of Williston, ND and provides the area with 200+ jobs. Product.
Pocket Aces Energy Drink Company has five flavors of all natural energy drinks. The original formula and four other flavors, strawberry, orange, pomegranate, and our newest hit pineapple banana. Competitive Comparison Pocket Aces Energy Drink Company has set itself aside from other energy drink companies by using only natural components and refusing to draw on ingredients taken from animals, like taurine which is taken from the tissues of many animals especially those from the sea (Common). Another aspect of Pocket Aces Energy Drink that sets us apart is our unique packaging. We use aluminum bottles with screw on lids.
They are 100 percent recyclable and don’t have to be consumed all at once. There is no other energy drink packaged like ours at this time. Market, Sales, and Development The energy drink market has many competitors. There are hundreds of brands that claim to give that needed energy boost. Pocket Aces main competitors right now are Red Bull, KMX, and Full Throttle (Comparison). The recent energy drink trend in North America has grown out of the massive popularity for Red Bull, one of the first energy drinks on the North American scene post-Jolt, from a small Thai producer, which still has about 47% of the market share (Brief).
The Australian energy drink market is very similar to the market in the United States. Although, there is one more energy drink in Australia to compete with. V is an energy drink brand produced by Frucor Beverages Ltd since August 1997. It held 53 percent of the market share in Australia in 2003 (V). Pocket Aces intends to market all of the energy drinks flavors they have by targeting college students first and then moving to all ages. We intend to appear as an attractive alternative to their drink of choice with our recyclable bottles, great taste, and the fact that we don’t get any of our ingredients from animals.
We will first approach major service station chains and then advance to vending machine companies, grocery stores, restaurants, and bars. Management Team Pocket Aces Energy Drink Company is organized into three strategic departments: production and shipping, marketing and sales, and finance and administration. Bruce Willis is the CEO/President of the organization. He is in charge of the finance and administration. Bruce Willis, 54 has been an entrepreneur since he graduated in 1969 from Minot State University, Minot ND with a degree in business management.
After owning several gas/service stations around rural North Dakota, he decided to start up his own business developing a new energy drink that tasted good and was all natural. Terry Willis is Vice President in charge of sales and marketing of Pocket Aces Energy Drink Company. Terry, 26 graduated magna cum laude from Syracuse University in 2006. She has a Bachelors degree in Marketing and hopes to take over for her father when he chooses to retire.
Casey Willis is Vice President authorized to handle the production and shipping aspects of the corporation. Casey, 50 worked as a factory manager for Marvin Windows for twelve years before venturing to start this new business with her husband. She supervises all the production and shipping employees and also is head of the continuous improvement team at the plant. Goals and Strategies Our main strategy at this time is to appeal to potential sellers and buyers of Pocket Aces Energy drink in Australia. We sell an exceptional version of the typical energy drink.
To communicate this to the Australian market we will use personal selling, targeted advertisements, and online communication through our updated website. Five Year Plan In five years we plan to be an international company with production factories in all of the major countries we sell to. Our workforce will have increased to meet the needs of the customers. We also hope to build our own recycling plants near all of our facilities. Ten Year Plan Our plan for ten years is to continue growing to all parts of the world. We hope to have the major market share in all of the countries we sell too.
Also Pocket Aces Energy Drink Company anticipates expanding our product line and being a major sponsor of sports events like surfing, motocross, and the X games. Summary of Financials.
References EnergySip. com. (2007). Brief History of Energy Drinks. http://energysip. com/history. html EnergySip. com. (2007). Common Energy Drink Ingredients. http://energysip. com/ingred. html FactExpert. com. (2005). Comparison of Energy Drink Products. http://energydrinks. factexpert. com/881-energy-drink-comparison. php Wikipedia. org. (2009). V (drink). _(drink).